Since 1948, the university of Wageningen breeds (resistant) apple varieties like Elstar, SQ159 Magic Star®, SQ159 Natyra®, Wurtwinning Bloss®, WUR37 Freya and Fresco Wellant®. Fresh Forward as the new owner of the Wageningen University apple-breeding program will continue to breed and introduce new good looking, well tasting as resistant apple varieties into the worlds markets.